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David Yurman’s Luxurious Social Appeal

Luxury brands have a bit of a problem.  Although their products are well known, they are also expensive, leading marketers to ask, “Do thousands of likes even equal one sale?”  Despite this dilemma, many of them are using social media in innovative and unique ways—bringing their cool factor up even more.  While most businesses use…

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The Home Depot: A Customer Service Success Story

In March 2007, a man named Scott Burns dropped a bomb on the Home Depot.  He posted an article on MSN titled “Is Home Depot Shafting Customers?” that outlined how the quality of his in-store experience has declined greatly over the past couple years.  He claimed the Home Depot was understaffed with employees who were…

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SociaLink is Hiring!

SociaLink is looking for an experienced social media strategist, see details below. About the Company SociaLink helps brands extend their presence to the social web by developing creative and innovative communication strategies.  Working with companies to create actionable social media plans that drive customer engagement and monetization, SociaLink always has the customer’s overall business objectives in mind. …

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Google+(101): POP QUIZ

Welcome back, Surprise! Pop quiz everyone. Please choose the best answer for each question.  Fill out your tests using a #2 pencil. There is no time-limit and calculators are permitted. As always, cheating is encouraged… Questions: 1. Facebook recently released a webpage, or online guide, which will serve as a step-by-step process for brands to effectively…

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Google+(101): Ads & Analytics

Welcome back, Take your seats, we have a lot to cover today. I think one of the students in my last class placed a piece of chewed gum on the seat, so be careful! Update: There is not much to update here. The Google+ geniuses are still working on the brand profiles and expect to…

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Google+(101): Facebook vs. Google+

Welcome back, Sorry for calling this surprise lecture. The Google+ vs. Facebook debate was supposed to be held next week, but in lieu of Facebook’s breaking announcement, I figured we could tweak the syllabus just a little. And, I’m sure all of you were playing on Facebook anyway, so you might as well learn a little…

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Google+ (101): Understanding Google+ and SEO

Quick Google+ joke before we get started (sorry in advance)….   Mufasa says to Simba, “Son, I just added you to my Circle”. Simba says, “really which one?” Mufasa replies, “The Circle of Life!” Had to be there? Moving on… Update: Look out Zuck, Google+ just hit 20 million users and continues to set records…

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Google+ (101): Understanding The Basics

Welcome to the first day of class, As promised, we are going to teach you everything you need to know about using Google+ for business. We will also provide a weekly update regarding the status of the business profiles. Update: As stated in last week’s introduction, Google is still working on perfecting their business profiles…

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Google+ (101): Intro to Google+ and Business

Attention Class, I know you have gotten used to the “Digging For Gold” campaign, and The Sandbox will certainly keep digging. However, the announcement of Google+ demands our attention. SociaLink Media prides itself on keeping our readers informed and up to date with any new cutting-edge technology or social tools. Cue “Google+ (101)”, a weekly crash course on Google’s new social network and…

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Digging For Gold: Target Gives Back

You don’t need to be a famous explorer or archaeologist to find our next social media treasure. You won’t even need one of those cool gold detector gadgets. It’s because our next pot of social media gold is marked with a big red “bullseye.” Yes, Minnesota’s own, Target. Come on down, you are our next contestant. In…

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