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Social Media is Changing the Black Friday Game

Black Friday.  The day conjures images of people camping out all night in parking lots and fighting each other for the last free Furby.  Yikes.  It’s a day shopaholics and deal hounds wait for all year long while others avoid like MySpace.  Regardless of your feelings about the actual day, the social media world has…

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Bank of America’s Social Media Woes

By now, we’ve all heard the story of the tenacious 22 year old Molly Katchpole, the woman who effectively utilized social media to nix Bank of America’s $5 monthly debit card fee.  The scandal has been like watching the story of David and Goliath– the 22 year old Molly effectively challenged and won against one…

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5 Fun Tips for Siri

If you’re one of the 4 million new owners of the iPhone 4S this weekend, there’s no doubt that you’ve spent the past few days fiddling with your shiny new toy.  As of today, Monday, October 17, Apple is selling 16 new iPhones per second, making it the fastest selling gadget ever!  Wow.  One of…

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Steve Jobs and his Final Social Impact

As I walked through Uptown Minneapolis the other day, I encountered a beautiful tribute to Steve Jobs outside the Apple store.  Bouquets of flowers, cards, notes, and an apple lay on the sidewalk.  One note read: Steve, Thank you for wearing jeans to a corporate meeting. Stay hungry, Stay Foolish. You were amazing. The other…

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David Yurman’s Luxurious Social Appeal

Luxury brands have a bit of a problem.  Although their products are well known, they are also expensive, leading marketers to ask, “Do thousands of likes even equal one sale?”  Despite this dilemma, many of them are using social media in innovative and unique ways—bringing their cool factor up even more.  While most businesses use…

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The Home Depot: A Customer Service Success Story

In March 2007, a man named Scott Burns dropped a bomb on the Home Depot.  He posted an article on MSN titled “Is Home Depot Shafting Customers?” that outlined how the quality of his in-store experience has declined greatly over the past couple years.  He claimed the Home Depot was understaffed with employees who were…

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SociaLink is Hiring!

SociaLink is looking for an experienced social media strategist, see details below. About the Company SociaLink helps brands extend their presence to the social web by developing creative and innovative communication strategies.  Working with companies to create actionable social media plans that drive customer engagement and monetization, SociaLink always has the customer’s overall business objectives in mind. …

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Google+(101): POP QUIZ

Welcome back, Surprise! Pop quiz everyone. Please choose the best answer for each question.  Fill out your tests using a #2 pencil. There is no time-limit and calculators are permitted. As always, cheating is encouraged… Questions: 1. Facebook recently released a webpage, or online guide, which will serve as a step-by-step process for brands to effectively…

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Google+(101): Ads & Analytics

Welcome back, Take your seats, we have a lot to cover today. I think one of the students in my last class placed a piece of chewed gum on the seat, so be careful! Update: There is not much to update here. The Google+ geniuses are still working on the brand profiles and expect to…

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Google+(101): Facebook vs. Google+

Welcome back, Sorry for calling this surprise lecture. The Google+ vs. Facebook debate was supposed to be held next week, but in lieu of Facebook’s breaking announcement, I figured we could tweak the syllabus just a little. And, I’m sure all of you were playing on Facebook anyway, so you might as well learn a little…

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