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McDonald’s Failing on Twitter

In terms of social media, we tend to think that larger, well-known companies have it all figured out.  You know- they construct the perfect viral Facebook campaign, invent insanely clever hashtags, and are using an array of different social sites perfectly.  Even if they do encounter a complaint, they know how to resolve it perfectly. …

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The Web Tells Congress, “Stop Piracy, Not Liberty.”

For all the students out there, you might find that researching a paper is a little more difficult today.  Wikipedia has blacked out its entire site to protest two bills making their way through the U.S. legislature. Both bills will ultimately censor the internet.  Wikipedia has been a leader in the movement against SOPA, contributing…

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Golden Globes Vs. People’s Choice: A Social Media Throwdown

            For movie, TV, and music freaks out there, this is an exciting time.  It’s awards season!!  These types of shows have plenty of ways they can promote themselves on social media.  Not only can they spark debates over who will win in each category, they can also focus on…

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What Marketers Have Learned in 2011

2011 has seen numerous changes in the social media world.  Google+ was hyped, launched, and seemingly forgotton.  Twitter redid its brand pages.  Facebook debuted its new insights and Timeline options.  LinkedIn went public.  Other smaller sites like StumbleUpon and Pinterest proved that alternatives to Facebook are welcomed in the market.  In addition to these big…

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All About Facebook’s Timeline Profile

Anyone interested in social media has undoubtedly heard or seen the Facebook Timeline profile.  The Timeline was announced to the public in September 2011, but it was only released to people with “Developer” profiles, leaving the rest of us itching with excitement.  Well, the wait is over, with Timeline’s unveiling last week. So what exactly…

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A Social Media Holiday Classic: “Elf Yourself”

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In the spirit of the holidays, let’s revisit a social media “classic”: Office Max’s Elf Yourself campaign.  The campaign was launched in 2007 and is still extremely popular on social media. When social media trends typically enjoy an hour of popularity, this longevity is impressive. For less than the cost of a commercial, the “Elf…

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Pinterest: The Next Big Social Network?

Some of you may have read posts on Facebook over the past few weeks talking about Pinterest, the latest social media craze.  The site was created on Thanksgiving day 2009, and despite a slow start, it has since gone viral.  Its recent growth is rivaling Facebook’s early days.  After trying it out for a week,…

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Social TV’s Tweets, Apps, & Fangs

It’s Sunday night.  You’re curled up on your couch, beer in hand, eagerly anticipating the start of your favorite HBO show, be it Boardwalk Empire or True Blood.  Sound familiar?  Many of us know the appeal of following television shows.  We can get to know characters, experience twists and turns in the plot, and share…

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Go Mobile for 2012

With the dust still clearing from Black Friday, how could you not notice the hot ticket items this holiday season? Smartphones, E-readers and Tablets abound, as consumers want more and more on-the-go access. Welcome to the world of Mobile. While most of these devices have been around for years, companies are making more moves now…

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Social Media is Changing the Black Friday Game

Black Friday.  The day conjures images of people camping out all night in parking lots and fighting each other for the last free Furby.  Yikes.  It’s a day shopaholics and deal hounds wait for all year long while others avoid like MySpace.  Regardless of your feelings about the actual day, the social media world has…

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