Google+ (101): Understanding Google+ and SEO
Quick Google+ joke before we get started (sorry in advance)….
Mufasa says to Simba, “Son, I just added you to my Circle”.
Simba says, “really which one?”
Mufasa replies, “The Circle of Life!”
Had to be there? Moving on…
Look out Zuck, Google+ just hit 20 million users and continues to set records as the fastest growing social network in history. Its popularity is made further apparent by the overwhelming response of businesses who wanted to be featured as part of the test group for brand profiles. Unfortunately, we have still not been contacted.
The clip below is recorded by the Google+ Guru himself, Christien Oestlien, and gives us a brief update on the business profile status.
He also issued a formal update, in which he stated:
“Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months.”
I am not sure what to make of all of this information. While I am happy that Google wants “EVERYONE” to get a turn, this isn’t the 4th grade playground and my feelings won’t get hurt if I don’t get a chance to go down the slide.
Did Google just really suspend the test group because they received too much interest? Something tells me Saint Google may just be trying to push the hype machine into second gear. Count me in.
Google+ and SEO
A couple of months ago, I wrote about the importance of social media in terms of SEO. If you are unfamiliar with this check out Gentleman, Start Your (Search) Engines. However, with the addition of Google+, the social impact on SEO will blow up faster than those (unnecessarily) angry birds.
Google’s contract with Twitter, which had been in tact since 2009, has just expired. Enter Google+, just a few weeks later. Conveniently, real-time Google search results are now strictly reserved for Google+. Coincidence? We think not.
What this means, is that Google no longer needs to rely on Facebook or Twitter to gauge social metrics. Google can simply connect all the servers together to get a good idea of what is trending or being shared socially.
Google+ will certainly play a role in the Search Engine Results Page (SERP), but the question is how much. The image below shows a Google+ business profile that already appears on its company name’s SERP. Considering Google is generally the one responsible for this algorithm, it would make sense to assume Google+ pages will continue to climb the ranks.
Google released this statement when explaining the SEO benefit of Google+ pages:
“Once these pages/profiles arrive they will probably operate in a way that’s pretty similar to Facebook Pages, but with some Google SEO benefits. They will be indexed, “followable” and individual updates or posts can be +1′d — much or all of which will be fed back into search results and rankings.”
It’s interesting to see that Google has opted to allow links that pass PageRank in contrast to the other major networks such as Facebook and Twitter which only allow links that Google’s spiders can’t follow. I think it’s pretty safe to say that this is part of the Google+ project strategy to grow as big as the two social media giants. After all, the Google +1 button is already beginning to replace the Facebook “like” in terms of social search.
Knowing the influence that Google social will play in SEO, it will become increasinlgy important to optimize your Google+ brand profiles. Using proper keywords and links as well as creating engaging and shareable content will be essential to shoot up the Google search results.
SociaLink Media intends to stay ahead of the game and will be prepared to maximize the benefits of your business pages as soon as Google gives us the word.
Feel free to add me to your circles. Until next week…